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Adland: A Global History of Advertising

Mark Tungate




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 | #1464018 in Books |  2007-08-01 | Original language:English | PDF # 1 |  9.42 x1.36 x6.58l,1.45 | File type: PDF | 278 pages

 | ISBN13: 9780749448370 | Condition: New | Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

||2 of 2 people found the following review helpful.| Icons & Iconoclasts|By Jeffrey Swystun|Disclaimer! :) I am currently Chief Communications Officer at DDB, one of the agencies featured in Tungate's effort. But let me say that I would have enjoyed this history even if my pay stub came from somewhere else. It is more a history of the icons and iconoclasts that established the profession while building enduring businesses whose i|From Publishers Weekly|Starred . In this heady, well-researched gem, British journalist Tungate (Fashion Brands) illustrates the history and globalization of the $400-billion-a-year advertising industry. Tungate begins by simultaneously addressing consum

Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive i...

You can specify the type of files you want, for your device.Adland: A Global History of Advertising   |  Mark Tungate. A good, fresh read, highly recommended.

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