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| #5784503 in Books | 2011-05-23 | Original language:English | PDF # 1 | 9.02 x.75 x5.98l,1.24 | File type: PDF | 278 pages||About the Author|Following a PhD in Management Studies at Cambridge University, England and a stint in marketing at Mars, Anthony Freeling spent 18 years at McKinsey with 5 years as the Leader of the Marketing Practice across Europe. He is now President of Hughe
Marketing has for years promised to generate growth and transform business. This promise has been backed by increasing amounts of money spent on innovation, advertising and other forms of communication, as well as people. Yet marketers and general managers alike see that most new products and communication campaigns fail and worry that this huge spend on marketing might be wasted. They also worry that they are slow to react to changes in the customer and competitive e...
You easily download any file type for your device.Agile Marketing | Anthony N. S. Freeling. A good, fresh read, highly recommended.
