[PDF.49oh] Brand Avatar: Translating Virtual World Branding into Real World Success

Brand Avatar: Translating Virtual World Branding into Real World Success

[PDF.xx76] Brand Avatar: Translating Virtual World Branding into Real World Success

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 | #4342794 in Books |  2009-04-15 |  2009-03-31 | Original language:English | PDF # 1 |  10.00 x1.00 x6.00l,1.00 | File type: PDF | 187 pages

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||0 of 0 people found the following review helpful.| Valuable resource for people interested in marketing in virtual worlds|By Mary Ellen Gordon|I'm not sure why this book has not yet received as much attention as some others about virtual worlds because I think it's one of the best -- especially for anyone interested in looking at virtual worlds from a marketing perspective.

What I really liked about it is that, unlik| ||'A fantastic handbook for navigating the uncharted waters of virtual marketing and branding.' - Chet S. Ross, Director, SCORE® Arizona District |'Virtual Worlds and social networks are 21st Century versions of 1960s mind-expanding drugs, but they are exp

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

You easily download any file type for your device.Brand Avatar: Translating Virtual World Branding into Real World Success   |  Alycia de Mesa.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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