[PDF.04fu] Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and e-Services)

Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and e-Services)

[PDF.vc15] Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and e-Services)

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 | #3697614 in Books |  2016-02-02 | Original language:English | PDF # 1 |  11.02 x.81 x8.50l,2.37 | File type: PDF | 317 pages

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||About the Author|Wilson Ozuem is Associate Professor of Digital Marketing at Regents University London (UK). His research interests include the implications of information technology for decision making by marketers and consumers. The results of his resea

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.

Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers use of these online communities. Hi...

You can specify the type of files you want, for your device.Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and e-Services)   |  Wilson Ozuem. I really enjoyed this book and have already told so many people about it!

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