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Experiences: The 7th Era of Marketing
Robert Rose, Carla Johnson
[PDF.vr84] Experiences: The 7th Era of Marketing
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| #160885 in Books | 2015-03-05 | Original language:English | PDF # 1 | 9.00 x.78 x6.00l,1.01 | File type: PDF | 344 pages||2 of 2 people found the following review helpful.| Rare business gem|By doobedoo|In a lifetime we are given a few rare chances to see the future and adjust to it years ahead of our peers. Carla and Robert offer this rare glimpse of the future relationship between brands and their ardent representatives. I believe this book is as significant to the world as the Nestle Toll House’s cookie recipe is to the kitchen.|1 of 1 p
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how&rdquo...
You can specify the type of files you want, for your device.Experiences: The 7th Era of Marketing | Robert Rose, Carla Johnson. A good, fresh read, highly recommended.
