[PDF.37mw] In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

[PDF.ql64] In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

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 | #981880 in Books |  2006-09-25 | Original language:English | PDF # 1 |  9.02 x.93 x5.98l,1.13 | File type: PDF | 408 pages

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||0 of 0 people found the following review helpful.| Entertaining History of Technological Blunders|By Herbert Taylor|This is an excellent compendium of blunders by companies in the technological industry, which blunders caused them to go from boom to bust. However Chapman's treatment of some people is off the mark. For example, Gary Kildall, who was one of the leaders of the PC revolution, made a well known business blunder, w|About the Author|Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many differ

Includes new chapters and a "What have we learned?" analysis of all original chapters

Offers practical advice on avoiding PR disaster.

Includes a new foreword by Eric Sink

You can specify the type of files you want, for your gadget.In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters   |  Merrill R. (Rick) Chapman. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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