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| #1030092 in Books | 2012-03-10 | Original language:English | PDF # 1 | 9.61 x.95 x6.69l,1.47 | File type: PDF | 420 pages||0 of 0 people found the following review helpful.| I would pay 5 times the price for the book if I felt like I learned more from it|By Dawn V.|This book is awful. I am taking a marketing class at a local college and the teacher picked this book because its cheap and she was trying to help out the college kids with the cost of the books but honestly I would rather pay for a book that actually shows you what a marketing plan is|About the Author|Paul Christ holds a Ph.D. from Drexel University. He is a Professor of Marketing at West Chester University, the second largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelp
KnowThis: Marketing Basics 2nd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 150 real-world examples. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including social networks, ...
You can specify the type of files you want, for your gadget.KnowThis: Marketing Basics, 2nd edition | Paul Christ. A good, fresh read, highly recommended.
