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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)

John Caples




[PDF.pq30] Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)

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 | #916725 in Books |  2011-10-20 |  2011-09-22 | Original language:English | PDF # 1 |  8.75 x5.75 x.50l,.55 | File type: PDF | 256 pages

||5 of 6 people found the following review helpful.| Classic Copywriting Guide|By Andrew Everett|John Caples was a pioneer of direct-response copywriting. In Chapter 8 he presents as series of paired ads which were tested, followed by analysis of why the winning ads outperformed. The winner often outperformed the other by a wide margin -- up to five times as many responses.

Caples emphasizes the importance of headlines

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions — each tested with decades of experience — that can be immediately applied to every medium and style of advertising.
During his six-decade career at the top advertising fir...

You easily download any file type for your device.Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)   |  John Caples. I was recommended this book by a dear friend of mine.

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