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| #1533536 in Books | New Year Publishing | 2012-10-01 | Original language:English | PDF # 1 | 9.21 x.44 x6.14l,.84 | File type: PDF | 150 pages | ||0 of 0 people found the following review helpful.| Five Stars|By Auctioneer|Great book! Very imformative! I highly recomend it!|0 of 0 people found the following review helpful.| Five Stars|By Doug S. Ricketts|Great Read !. Lots of good ideas|0 of 0 people found the following review helpful.| Demand this book|By SJD|I'd recomme|About the Author|For more than 20 years, David Lewis has been a pioneering innovator in online marketing, marketing automation, and CRM systems and has overseen marketing for some of Silicon Valley's leading technology firms. His career journey began at Microsof
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough re...
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