[PDF.51gy] Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

[PDF.wd38] Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective

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 | #2506616 in Books |  2015-07-24 | Original language:English | PDF # 1 |  8.90 x.50 x6.00l,.55 | File type: PDF | 170 pages

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||1 of 1 people found the following review helpful.| Five Stars|By taoweiting|A great book. Highly recommend it.|About the Author|Cong Li (PhD, University of North Carolina at Chapel Hill) is Associate Professor of Advertising at the University of Miami. He has published in a number of scholarly journals inside and outside the communication field, and has won the top paper

An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of «likes» and the number of «followers» to predict an organiz...

You easily download any file type for your device.Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective   |  Cong Li, Don Stacks. I was recommended this book by a dear friend of mine.

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