[PDF.99vx] Paid Attention: Innovative Advertising for a Digital World (Cambridge Marketing Handbooks)
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Paid Attention: Innovative Advertising for a Digital World (Cambridge Marketing Handbooks)
Faris Yakob
[PDF.xq11] Paid Attention: Innovative Advertising for a Digital World (Cambridge Marketing Handbooks)
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| #462349 in Books | 2015-04-28 | Original language:English | PDF # 1 | 9.21 x.46 x6.14l,.0 | File type: PDF | 216 pages||3 of 3 people found the following review helpful.| An excellent work - substantive, insightful, short.|By Kim Patrick Kobza|An excellent work with exceptional currency. In my experience, Paid Attention was substantive enough to add knowledge, insightful enough to help me "break frame", and short enough to hold my attention. All in all well worth reading if you are a marketer, a technology executive with a business model predica||
"This fantastic book will challenge how you think and view the world – it also happens to be incredibly useful for anyone who wants to understand the current and future direction of advertising. Faris takes us on a journey through communications the
Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient -- how do brands respond?
Spanning communication theory, neuroscience, creativity and innovation, media...
You can specify the type of files you want, for your gadget.Paid Attention: Innovative Advertising for a Digital World (Cambridge Marketing Handbooks) | Faris Yakob. Which are the reasons I like to read books. Great story by a great author.
