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Programming for TV, Radio & The Internet: Strategy, Development & Evaluation

Lynne Gross, Brian Gross, Philippe Perebinossoff




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 | #1311498 in Books |  2005-02-26 |  2005-04-07 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  10.25 x.78 x7.25l,1.40 | File type: PDF | 344 pages

||0 of 0 people found the following review helpful.| Five Stars|By Customer|Great|6 of 6 people found the following review helpful.| Behind the Scenes of Media Programming|By Media Professional|This is a very solid job at describing a constantly moving target. The authors (the first and third are at California State University-Fullerton, while Brian Gross teaches out in Jakarta|About the Author|Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journa

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndicati...

You can specify the type of files you want, for your gadget.Programming for TV, Radio & The Internet: Strategy, Development & Evaluation   |  Lynne Gross, Brian Gross, Philippe Perebinossoff. Just read it with an open mind because none of us really know.

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