Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
[PDF.jo39] Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
Real-Time Marketing and PR: David Meerman Scott epub
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| #1100503 in Books | 2011-12-27 | Original language:English | PDF # 1 | 9.00 x.78 x6.00l,.72 | File type: PDF | 272 pages
||4 of 4 people found the following review helpful.|
A Practical, Actionable, No BS Guide To Real -Time Marketing |
By tlegwinski |I discovered David's work last year when I read New Rules of Marketing & PR and was further enlightened by his book World Wide Rave. To my great surprise I was able to download an advanced version of his new book via my iPad last week and think this book is on par or even better than his previous works.|
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From the Author: Learning to Think in Real-Time
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the ...
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