[PDF.38nd] Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

[PDF.tw60] Spending Advertising Money in the Digital Age: How to Navigate the Media Flow

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 | #1778919 in Books |  2012-01-15 | Original language:English | PDF # 1 |  9.21 x.82 x6.37l,1.13 | File type: PDF | 336 pages

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||1 of 1 people found the following review helpful.| Review from an American university professor.|By W. Hoblyn Jones|During the last decade of the Twentieth Century, three changes took hold of the advertising business. The first was the bundling of the leading firms into a small number of financial conglomerates which formed an oligopoly; the second concerned media planning, which was taken over by specialist organizations tha| |Advertising professionals, brand managers, marketing professionals, marketing and business studies students