[PDF.08nk] The 11 Immutable Laws of Internet Branding

The 11 Immutable Laws of Internet Branding

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 | #1337667 in Books |  2000-06-01 |  2000-05-16 | Original language:English | PDF # 1 |  7.50 x.78 x5.50l,1.10 | File type: PDF | 192 pages

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||13 of 15 people found the following review helpful.| An over-extended brand|By Adam F. Jewell|Al Ries has written or contributed to some stellar marketing books including "Focus" and "Positioning". The 11 Immutable Laws of Internet Branding is a disgrace compared to previous works.
It appears the Reis' got caught up in the Internet hype, stating things like "putting your name on both your physical store and your Website is|.com |To most observers, the Internet is too new a medium to draw any firm conclusions about how to use it for business. But the Rieses have already come up with 11 "immutable" laws. Each is somewhat counterintuitive, and a couple are downright debatable. Start

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies.

This book is the result of their hands-on work with bot...

You can specify the type of files you want, for your device.The 11 Immutable Laws of Internet Branding   |  Al Ries, Laura Ries. A good, fresh read, highly recommended.

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