[PDF.03ek] The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail: Why the Future of Business is Selling Less of More

[PDF.kv49] The Long Tail: Why the Future of Business is Selling Less of More

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 | #234385 in Books |  2006-07-11 |  2006-07-11 | Original language:English | PDF # 1 |  9.25 x.0 x6.13l,1.02 | File type: PDF | 256 pages

 | What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

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||2 of 2 people found the following review helpful.| Comparing this Book with Similar Literature, It's Great!|By Charlotte A. Hu|In his book Googled, Ken Auletta talks about the proliferations of websites and blogs and the reality that most are not that good, but most will never know it because Google organizes everything presenting to users only the top rated sites. (Auletta, 2010) In FREE, Chris Anderson explains that the pric|From Publishers Weekly|Wired editor Anderson declares the death of "common culture"—and insists that it's for the best. Why don't we all watch the same TV shows, like we used to? Because not long ago, "we had fewer alternatives to compete for our sc

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to...

You can specify the type of files you want, for your device.The Long Tail: Why the Future of Business is Selling Less of More   |  Chris Anderson. A good, fresh read, highly recommended.

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