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Traction: A Startup Guide to Getting Customers

Gabriel Weinberg, Justin Mares




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 | #412984 in Books |  2014-08-25 |  2014-08-25 | PDF # 1 | File type: PDF | 258 pages

||81 of 86 people found the following review helpful.| Weinberg and Mares beat me to it!|By Thomas D. Kehoe|I was outlining a book proposal when I found "Traction." My proposal first explained that product development gets easier, faster, and cheaper every year, so startups no longer fail because they can't build their product. Instead, startups fail when they hit the marketing wall.

According to The Economist (2014 Se| |"This is a must-have, essential book if you want to be good at growth." - Aaron Ginn, Growth at StumbleUpon

"Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catal

Most startups end in failure.  Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.

This book introduces startup founders and employees to the "Bullseye Fra...

You can specify the type of files you want, for your device.Traction: A Startup Guide to Getting Customers   |  Gabriel Weinberg, Justin Mares. A good, fresh read, highly recommended.

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